I'm a design executive with 19 years building orgs, systems, and products at Garmin and iFIT. At iFIT I helped take the the subscription business from $0 to $420M ARR, and 1.5 million paying members. Now I'm at Garmin, bringing that same design leadership to aviation software used by pilots worldwide.
Taste needs a champion
AI is changing what designers make. It's not changing why it matters. The teams I lead know that speed and craft aren't opposites — and that the best use of every new tool is making room for better thinking, not less of it. I've spent my career fighting for work that's both beautiful and defensible. That's not changing.
01
Consumer clarity, platform depth.
The best products don't feel complex.
02
Systems before screens
I build design systems and team structures that outlast any single project.
03
Measure what matters
OKRs, behavioral analytics, and post-launch metrics aren't afterthoughts — they're how design earns its seat at the table.
04
Speed without compromise
Strong teams ship better products. I invest in people managers, critique culture, and raising the craft bar at every level.
