multi-disciplinary digital designer

My idea of great design is the ability to create products that are not only desirable, but also have a positive impact on the world. I work to carefully create results that are both functional and aesthetically pleasing. It involves understanding the needs and desires of the target audience.


Inspiring the
future with design

I'm a digital Product Design Director based in Northern Utah and currently working for iFIT, to create strategic experiences through simplicity and function.


Experienced Design leader with more than 15+ years of experience designing digital products .

See work


If you’re looking for a freelance designer to help bring an idea to life —let’s talk.

LEt's talk


Research and analyze the market

The goal is to understand the problem at hand and gather as much information as possible. And to gain insights into the needs and behaviors of the people who are affected by the problem.


Deliver insights and findings

This involves synthesizing the information collected during the Discover phase to create a clear problem statement and define the problem more precisely.



Execute world class products

The goal is to generate a wide range of potential solutions to the problem. This is done through brainstorming, experimentation, and other ideation techniques.


Evaluate and improve products

This is done by implementing and testing the most promising solutions that were developed during the previous stage. This may involve creating prototypes, testing them with users, and refining the solution until it is ready for launch.

Some of my skills...


User testing

Design thinking

User interface


Design sprints

User experience

Product design


Let's talk

Let's create a binge-worthy experience for your brand.

If you’re looking for a freelance designer to help bring an idea to life and you’re on a tight timeline—let’s talk.